@article{5b6dd17215a1488ba95daca69a22d862,
title = "What influences people to click {\textquoteleft}like{\textquoteright} on posts of branded content?",
keywords = "attractiveness of posts, clicking like, perceived value, Social media, source closeness",
author = "Cheung, {Millissa F.Y.} and To, {W. M.}",
note = "Publisher Copyright: {\textcopyright} 2022 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2023",
doi = "10.1080/0965254X.2022.2058067",
language = "English",
volume = "31",
pages = "1155--1177",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Routledge",
number = "6",
}