What influences people to click ‘like’ on posts of branded content?

Millissa F.Y. Cheung; W. M. To

doi:10.1080/0965254X.2022.2058067

What influences people to click ‘like’ on posts of branded content?

Millissa F.Y. Cheung, W. M. To

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1155-1177
Number of pages	23
Journal	Journal of Strategic Marketing
Volume	31
Issue number	6
DOIs	https://doi.org/10.1080/0965254X.2022.2058067
Publication status	Published - 2023
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

attractiveness of posts
clicking like
perceived value
Social media
source closeness

Access to Document

10.1080/0965254X.2022.2058067

Cite this

@article{5b6dd17215a1488ba95daca69a22d862,

title = "What influences people to click {\textquoteleft}like{\textquoteright} on posts of branded content?",

keywords = "attractiveness of posts, clicking like, perceived value, Social media, source closeness",

author = "Cheung, {Millissa F.Y.} and To, {W. M.}",

note = "Publisher Copyright: {\textcopyright} 2022 Informa UK Limited, trading as Taylor & Francis Group.",

year = "2023",

doi = "10.1080/0965254X.2022.2058067",

language = "English",

volume = "31",

pages = "1155--1177",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",