@article{b79c01c0f895472a90290137dda3dbb8,
title = "Effect of customer involvement on co-creation of services: A moderated mediation model",
keywords = "Customer involvement, Engagement, Relation-oriented customers, Service co-creation",
author = "Cheung, {Millissa F.Y.} and To, {W. M.}",
note = "Publisher Copyright: {\textcopyright} 2021",
year = "2021",
month = nov,
doi = "10.1016/j.jretconser.2021.102660",
language = "English",
volume = "63",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Limited",
}