When to introduce an online channel, and offer money back guarantees and personalized pricing?

Bintong Chen, Jing Chen

Research output: Contribution to journalArticlepeer-review

167 Citations (Scopus)
Original languageEnglish
Pages (from-to)614-624
Number of pages11
JournalEuropean Journal of Operational Research
Volume257
Issue number2
DOIs
Publication statusPublished - Mar 1 2017
Externally publishedYes

ASJC Scopus Subject Areas

  • General Computer Science
  • Modelling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management
  • Industrial and Manufacturing Engineering

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