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What influences people to click ‘like’ on posts of branded content?
Millissa F.Y. Cheung,
W. M. To
Research output
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Contribution to journal
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Article
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peer-review
4
Citations (Scopus)
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Keyphrases
Branded Content
100%
Brand Community
25%
Strategic Marketing
25%
Chinese Social Media
25%
Social Media Users
25%
Marketing Tools
25%