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The manufacturer’s encroachment strategy in the presence of the retailer’s in-store service
Xing Wan,
Jing Chen
, Bintong Chen
Research output
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Contribution to journal
›
Article
›
peer-review
13
Citations (Scopus)
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Social Sciences
Supply Chain Management
100%
Sales
100%
Keyphrases
In-store Service
100%
Consumer Sensitivity
20%
Computer Science
Supply Chain
100%