The manufacturer’s encroachment strategy in the presence of the retailer’s in-store service

Xing Wan, Jing Chen, Bintong Chen

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)7263-7280
Number of pages18
JournalInternational Journal of Production Research
Volume61
Issue number21
DOIs
Publication statusPublished - 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Industrial and Manufacturing Engineering
  • Strategy and Management
  • Management Science and Operations Research

Keywords

  • Manufacturer’s encroachment
  • consumer sensitivity
  • dual channel
  • game theory
  • in-store service

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