@inproceedings{5cbb3444668043858cef2d8afc07dfe1,
title = "Persuasion in eCommerce: A Comparative Analysis of Western and Indigenous African eCommerce",
author = "Makuochi Nkwo and Rita Orji",
note = "Publisher Copyright: {\textcopyright} 2018 Copyright is held by the owner/author(s).; 2nd African Conference for Human Computer Interaction, AfriCHI 2018 ; Conference date: 03-12-2018 Through 07-12-2018",
year = "2018",
month = dec,
day = "3",
doi = "10.1145/3283458.3283516",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "210--214",
editor = "{van Zyl}, Izak and {Singh Jat}, Dharm and Heike Winschiers-Theophilus and Naska Goagoses and Rita Orji and Belay, {Elefelious G.} and Anicia Peters",
booktitle = "Proceedings of the 2nd African Conference for Human Computer Interaction",
}