@article{7e5f224f390c4f91a779e1fc2b085765,
title = "Understanding the characteristics of effective mass media campaigns for back pain and methodological challenges in evaluating their effects",
author = "Rachelle Buchbinder and Gross, {Douglas P.} and Werner, {Erik L.} and Hayden, {Jill A.}",
year = "2008",
month = jan,
doi = "10.1097/BRS.0b013e31815e39c8",
language = "English",
volume = "33",
pages = "74--80",
journal = "Spine",
issn = "0362-2436",
publisher = "Lippincott Williams and Wilkins",
number = "1",
}