The influence of age, gender, and cognitive ability on the susceptibility to persuasive strategies

Aisha Muhammad Abdullahi, Kiemute Oyibo, Rita Orji, Abdullahi Abubakar Kawu

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)
Original languageEnglish
Article number352
JournalInformation (Switzerland)
Volume10
Issue number11
DOIs
Publication statusPublished - Nov 1 2019

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • Cognitive ability
  • Education
  • Personalized persuasive technologies
  • Persuasive strategies
  • Reward
  • Social learning
  • Trustworthiness

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