Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis

Sylvain Charlebois; Jo Anne Labrecque

doi:10.1177/0276146707300066

Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	115-125
Number of pages	11
Journal	Journal of Macromarketing
Volume	27
Issue number	2
DOIs	https://doi.org/10.1177/0276146707300066
Publication status	Published - Jun 2007
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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title = "Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis",

author = "Sylvain Charlebois and Labrecque, {Jo Anne}",

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Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis

ASJC Scopus Subject Areas

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