@article{1a6f12c910fb40cb91ccdb64a916c4bf,
title = "Optimal pricing policies for differentiated brands under different supply chain power structures",
keywords = "Brand preference, Customer's value, Power structure, Pricing, Retailing",
author = "Zheng Luo and Xu Chen and Jing Chen and Xiaojun Wang",
note = "Publisher Copyright: {\textcopyright} 2016 Elsevier B.V.",
year = "2017",
month = jun,
day = "1",
doi = "10.1016/j.ejor.2016.10.046",
language = "English",
volume = "259",
pages = "437--451",
journal = "European Journal of Operational Research",
issn = "0377-2217",
publisher = "Elsevier",
number = "2",
}