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Marketplace or reseller? Platform strategy in the presence of customer returns
Lisha Wang,
Jing Chen
, Huaming Song
Research output
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Contribution to journal
›
Article
›
peer-review
58
Citations (Scopus)
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Keyphrases
Internet Platform
14%
Optimal Selling Strategy
14%
Platform Strategy
100%
Reseller
100%
Social Sciences
Sales
100%
Supply Chain Management
100%