Marketing sorts out the winners from the losers

Craig Alexander, Stephen Dull, Michael Pegg

Research output: Contribution to specialist publicationArticle

Original languageEnglish
Pages28
Number of pages1
Volume41
No.12
Specialist publicationPPI Pulp and Paper International
Publication statusPublished - Dec 1999

ASJC Scopus Subject Areas

  • General Materials Science
  • Media Technology
  • Strategy and Management
  • Marketing

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