Manufacturer’s channel strategy with retailer’s store brand

Lisha Wang, Jing Chen, Huaming Song

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)
Original languageEnglish
Pages (from-to)3042-3061
Number of pages20
JournalInternational Journal of Production Research
Volume59
Issue number10
DOIs
Publication statusPublished - 2021
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

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