@article{9d21643406344534b9434a7887e588bc,
title = "Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation",
author = "Rita Orji and Derek Reilly and Kiemute Oyibo and Orji, {Fidelia A.}",
note = "Publisher Copyright: {\textcopyright} 2018, {\textcopyright} 2018 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2019",
month = apr,
day = "3",
doi = "10.1080/0144929X.2018.1520302",
language = "English",
volume = "38",
pages = "319--335",
journal = "Behaviour and Information Technology",
issn = "0144-929X",
publisher = "Taylor and Francis Ltd.",
number = "4",
}