Cross-market selling channel strategies in an international luxury brand's supply chain with gray markets

Hongfu Huang, Yong He, Jing Chen

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)
Original languageEnglish
Article number102157
JournalTransportation Research, Part E: Logistics and Transportation Review
Volume144
DOIs
Publication statusPublished - Dec 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Transportation
  • Civil and Structural Engineering

Keywords

  • Game theory
  • Gray market
  • Luxury brand
  • Sales channel
  • Supply chain

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