Competitive strategies and quality to counter parallel importation in global market

Hongfu Huang, Yong He, Jing Chen

Research output: Contribution to journalArticlepeer-review

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)173-197
Number of pages25
JournalOmega
Volume86
DOIs
Publication statusPublished - Jul 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Information Systems and Management
  • Strategy and Management
  • Management Science and Operations Research

Keywords

  • Game theory
  • Global distribution strategy
  • Parallel importation
  • Quality design

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