@article{8ef002b3f1d343d68036a6408cc3b9d3,
title = "Compete in Price or Service?—A Study of Personalized Pricing and Money Back Guarantees",
author = "Bintong Chen and Jing Chen",
note = "Funding Information: The authors gratefully acknowledge financial support from the Natural Sciences and Engineering Research Council of Canada and the National Natural Science Foundation of China (Grant No. 71331004). Publisher Copyright: {\textcopyright} 2016 New York University",
year = "2017",
month = jun,
doi = "10.1016/j.jretai.2016.12.005",
language = "English",
volume = "93",
pages = "154--171",
journal = "Journal of Retailing",
issn = "0022-4359",
publisher = "Elsevier BV",
number = "2",
}