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Channel strategy for manufacturers in the presence of service freeriders
Hubert Pun,
Jing Chen
, Wei Li
Research output
:
Contribution to journal
›
Article
›
peer-review
45
Citations (Scopus)
Overview
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Keyphrases
Channel Strategy
100%
Customer Purchases
20%
Customer Returns
20%
Dual-channel Structure
20%
First Visit
20%
Free-riding
100%
Improve Customer Satisfaction
20%
Independent Retailers
20%
Pre-sales Service
40%
Retailers
20%
Seller
20%
Selling
20%
Service Effort
20%
Service Level
40%
Total Demand
20%
Social Sciences
Sales
100%
Mathematics
Customer Satisfaction
100%