An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads

Muhammad Asad; Zahid Halim; Muhammad Waqas; Shanshan Tu

doi:10.1007/s10462-021-10013-3

An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads

Muhammad Asad, Zahid Halim, Muhammad Waqas, Shanshan Tu

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5095-5125
Number of pages	31
Journal	Artificial Intelligence Review
Volume	54
Issue number	7
DOIs	https://doi.org/10.1007/s10462-021-10013-3
Publication status	Published - Oct 2021
Externally published	Yes

ASJC Scopus Subject Areas

Language and Linguistics
Linguistics and Language
Artificial Intelligence

Keywords

Advertisement rating classification
Advertisement viewability prediction
Artificial intelligence-based framework
Computational advertisement

Access to Document

10.1007/s10462-021-10013-3

Cite this

Asad, M., Halim, Z., Waqas, M., & Tu, S. (2021). An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads. Artificial Intelligence Review, 54(7), 5095-5125. https://doi.org/10.1007/s10462-021-10013-3

@article{189b52246624458a8f52f7bb88c079c2,

title = "An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads",

keywords = "Advertisement rating classification, Advertisement viewability prediction, Artificial intelligence-based framework, Computational advertisement",

author = "Muhammad Asad and Zahid Halim and Muhammad Waqas and Shanshan Tu",

note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive licence to Springer Nature B.V.",

year = "2021",

month = oct,

doi = "10.1007/s10462-021-10013-3",

language = "English",

volume = "54",

pages = "5095--5125",

journal = "Artificial Intelligence Review",

issn = "0269-2821",

publisher = "Springer Netherlands",

number = "7",

}

TY - JOUR

T1 - An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads

AU - Asad, Muhammad

AU - Halim, Zahid

AU - Waqas, Muhammad

AU - Tu, Shanshan

PY - 2021/10

Y1 - 2021/10

KW - Advertisement rating classification

KW - Advertisement viewability prediction

KW - Artificial intelligence-based framework

KW - Computational advertisement

UR - http://www.scopus.com/inward/record.url?scp=85105597389&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85105597389&partnerID=8YFLogxK

U2 - 10.1007/s10462-021-10013-3

DO - 10.1007/s10462-021-10013-3

M3 - Article

AN - SCOPUS:85105597389

SN - 0269-2821

VL - 54

SP - 5095

EP - 5125

JO - Artificial Intelligence Review

JF - Artificial Intelligence Review

IS - 7

ER -

An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this