@article{189b52246624458a8f52f7bb88c079c2,
title = "An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads",
keywords = "Advertisement rating classification, Advertisement viewability prediction, Artificial intelligence-based framework, Computational advertisement",
author = "Muhammad Asad and Zahid Halim and Muhammad Waqas and Shanshan Tu",
note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive licence to Springer Nature B.V.",
year = "2021",
month = oct,
doi = "10.1007/s10462-021-10013-3",
language = "English",
volume = "54",
pages = "5095--5125",
journal = "Artificial Intelligence Review",
issn = "0269-2821",
publisher = "Springer Netherlands",
number = "7",
}