An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior

Millissa F.Y. Cheung, W. M. To

Research output: Contribution to journalArticlepeer-review

313 Citations (Scopus)
Original languageEnglish
Pages (from-to)145-153
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume50
DOIs
Publication statusPublished - Sept 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Attitude towards eco-social benefits
  • Attitude towards environmental issues
  • Environmental consciousness
  • Green product information
  • Green product quality
  • Green purchase behavior

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